Comparing 7 Reports on the State of GTM in 2025
A lot happened with B2B GTM in 2025.
- Everyone was investing in AI
- Most companies still missed their number
- And the gap between top-performing revenue teams and everyone else grew wider than it has ever been
What do these defining tensions of 2025 mean for us today?
We reviewed 7 major research publications covering over 11 million pipeline opportunities, $91 billion in pipeline value, and 3,100+ GTM executives to build a cross-industry picture of how GTM is changing.
(And how we need to change with it.)
