The Real ROI of RevOps
Where’s the ROI in RevOps? If you said revenue growth, you’re missing something big! The purpose of RevOps isn’t just to drive revenue growth. It’s to maximize the Enterprise Value of the company.Continue Reading
Union Square Consulting turns against the grain of systems-only RevOps agencies, bringing technology implementation and GTM strategy together to help you build a more profitable revenue engine.
Organize, optimize, and scale your GTM strategy.
Run leaner teams that perform better and stress less.
See what’s ahead and be a proactive decision maker.
Increase company value through revenue and cost efficiency.
You have to have those two pieces; the person helping you with data and the systems infrastructure, and the strategy component so that you can make sense of it.
And I couldn’t find anybody else that had both functions, until Union Square.
A.K.A: The hills we’ll die on.
Many revenue teams are in a rush to hire more people and set up more tools. Usually, without the foundation of a well-thought-out GTM strategy, process, and choice of metrics.
The result: more money is spent executing more activity that doesn’t work. And… you can’t even see it.
The decisions you make are only as effective as the data you can trust. The alternative? Gut feel.
We help you capture data you can count on. First, we identify the right metrics and enable accurate tracking. Then, we slice and dice the data to show you what’s really happening in your revenue engine.
Our partnerships are based on transparency, collaboration, and connection from the beginning.
You’ll never talk to an SDR, you’ll never be handed off to a junior team member, and you’ll never be left in the dark.
Eddie spent 3 years as an AE at Salesforce, covering many of the highest growing VC-backed startups in NYC.
He met with some of the best revenue leaders in the world during this time and leveraged dozens of Salesforce consultants to implement their visions.
However, these consultants often didn’t understand the “why” of what they were building or how it would help their client grow revenue.
Clients who needed GTM strategy, not more tools, would see their implementation of Salesforce fail. This didn’t sit right with Eddie.
Union Square Consulting was created to help these high-growth companies scale with both the tech and strategy they needed.
Fun Fact: Eddie enrolled in University at the age of 16 after finishing highschool in only one year.
When most people think of RevOps, they think of tech. Instead, Joel’s focus is on the business strategy side of things; accounting, measurement, management, and processes.
After his MBA and a stint in Strategy Leadership and Product at Discover, Joel began his RevOps career with Vista Private Equity.
There, he graduated from Vista’s High Potential Leadership Program (an exclusive program to train future c-suite, with a ~50% grad rate) and took their portfolio company’s revenue from $30M to $65M ARR.
Since then, he has helped several $25M to $75M ARR SaaS companies double revenue, restructure teams, and launch GTM strategies.
Fun Fact: Joel has played bass guitar since 7th grade and has performed in front of audiences on 7 different instruments.
In 2008, Gerry clicked “Setup” in Salesforce, starting his journey from a curious SDR to a fully self-taught Salesforce Tech Solutions Architect and eventually a tool agnostic RevOps systems expert.
Since 2013 he’s provided revenue systems consulting for 110+ organizations, ranging from 2 to 20,000+ systems users.
A large chunk of that experience comes from his 10 years spent as Director of Revenue Operations at Argyle, managing Salesforce and Marketo for over 300 users.
Fun Fact: Gerry writes, produces, and performs music. He has a massive vinyl record collection that his family always asks him to reduce. (He has not caved in.)
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Get one of our Senior Revenue Strategists to yourself for 1 hour and leave with a plan to increase the money-making power of your go-to-market operations.