Comparing 7 Reports on the State of GTM in 2025: Download the Infographic version

Everyone was investing in AI. Most companies still missed their number. And the gap between top-performing revenue teams and everyone else grew wider than it has ever been. What do these defining tensions of 2025 mean for us today?

We reviewed seven major research publications covering over 11 million pipeline opportunities, $91 billion in pipeline value, and 3,100+ GTM executives to build a cross-industry picture of how GTM is changing.

In this report, we break down what the data says about AI adoption, pipeline quality, sales efficiency, and the operational fundamentals that actually separate the teams hitting their number from the ones that don’t.

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