We wanted to take a moment to say thank you. This year, we’ve been blown away by the response to the Go to Market Science Podcast. Our community has grown, the conversations have gotten deeper, and the feedback has pushed us to keep raising the bar.

These five episodes weren’t just our most-listened-to of 2025: they also made it into our all-time top 8. And our #1 episode this year? It’s also the most-listened-to episode we’ve ever done. That tells us we’re onto something.

We’re committed to continuing to make GTM Science better and better, and we’re grateful you’re along for the ride.

#1: The Pipeline Management Framework

Most revenue leaders will tell you pipeline generation is their top priority. But when pipeline management is broken, even the best lead gen efforts fall flat. We walk through why fixing your pipeline management process comes first, from sales process fundamentals to forecasting accuracy, and what happens when you finally get it right.

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#2: Pipe Gen 2.0

MQLs don’t buy. Companies do. In this episode, we break down why the classic lead-based funnel is failing B2B SaaS companies and what to do instead. We cover account-based scoring, how to move buying committees through stages, and why fixing your process before chasing metrics is critical.

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#3: The GTM Metrics Framework

If you can’t measure it, you can’t improve it. This episode walks through the metrics that actually matter for measuring GTM efficiency, from top-level indicators like Rule of 40 down to close rates and deal sizes. We also cover why most organizations are flying blind and what it takes to build the foundation for reliable visibility.

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#4: How to Get Quick Hits in GTM Ops and RevOps

New CROs and revenue leaders don’t have six months to analyze everything that’s broken. They need to deliver impact fast. We break down how to identify the highest-impact areas, get stakeholder alignment, and build a RevOps roadmap that delivers quick wins without playing whack-a-mole.

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#5: The GTM Ops Decision Tree

Every go-to-market team has a dozen things that need fixing. But trying to fix them all at once is a recipe for spinning your wheels. This episode introduces a framework for prioritizing what to tackle first (new business vs. net revenue retention, pipeline generation vs. pipeline management) and how to get everyone aligned on the same priorities.

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Thanks again for tuning in. If there’s a topic you’d like us to cover or feedback on how we can make the podcast more valuable for you, we’d love to hear it. Just hit reply or reach out through our website.

Merry Christmas, Happy Holidays, and a Happy New Year! Here’s to more GTM Science in 2026.

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