It’s a Revenue Factory, Not a Revenue Engine
Even though we talk a lot about the "revenue engine", it's actually not a good metaphor. Here's a better way to visualize your organization – and make Strategic RevOps click.
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The RevOps Weekly
Finally Shedding Light on the “Dark Funnel”
Tracking attribution gets a lot more difficult when a huge chunk of your customers’ exposure to your brand is invisible to you. Let's shed some light on the "dark funnel".
Continue ReadingOperationalizing Outbound Part 3: Creating Your Sequences
Relevance at scale is the key to better outbound. Learn how to build outbound sequences that generate more pipeline while balancing quality and quantity.
Continue ReadingOperationalizing Outbound Part 2: Building the List
With a carefully curated list of companies to go after, 80% of the heavy lifting in outbound sales is done for you. Part 2 in our series shows you how to create this list.
Continue ReadingOperationalizing Outbound Part 1: Capacity Planning
In Part 1 of our Operationalizing Outbound Series, we show you how to lay the critical foundation for any successful outbound process: capacity planning.
Continue ReadingThe Wrong Ways to Improve Sales Efficiency
You don’t improve sales efficiency by trying to improve sales. “Selling more” is usually too simplistic of a goal on its own and often leads to misguided “solutions” that can cause more harm than good.
Continue ReadingCreating a Territory Management Plan
Building a strategic territory plan can increase the efficiency of your sales reps by up to 70%. We'll show you step-by-step how to do it.
Continue ReadingSet Realistic Revenue Targets with Capacity Planning
There's no way to know if you have enough people and/or resources to achieve your revenue targets if you've never done capacity planning. Here's how to do it.
Continue ReadingRevOps Shouldn’t Be a One-Person Shop
The "RevOps Team of One" may be the hardest job in B2B SaaS. We'll explain way this role is often doomed – and the solution that works for any size of company.
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