The Sales Nurture Playbook Outbound prospects rarely fit into the “Ideal Buyer” category right away. Here are the three scenarios sales teams are likely to face and how to nurture your leads through each of them. Continue Reading
The Modern Outbound Framework Outbound isn’t dead, but the old playbooks are. Here’s how we’re optimizing and operationalizing the outbound process, enabling reps to conduct high-performing outbound campaigns at scale. Continue Reading
The RevOps Roadmap Align your teams around an organized, prioritized plan for executing high-impact operational goals using a RevOps Roadmap. Here’s how to make your own, step-by-step. Continue Reading
The New Revenue Efficiency Pyramid We’ve optimized The Revenue Efficiency Pyramid, our proprietary tool for assessing your company’s operational maturity. Visualize the best way to prioritize and tackle big problems without forgetting the fundamentals. Continue Reading
It’s a Revenue Factory, Not a Revenue Engine Even though we talk a lot about the “revenue engine”, it’s actually not a good metaphor. Here’s a better way to visualize your organization – and make Strategic RevOps click. Continue Reading
Finally Shedding Light on the “Dark Funnel” Tracking attribution gets a lot more difficult when a huge chunk of your customers’ exposure to your brand is invisible to you. Let’s shed some light on the “dark funnel”. Continue Reading
Operationalizing Outbound Part 3: Creating Your Sequences Relevance at scale is the key to better outbound. Learn how to build outbound sequences that generate more pipeline while balancing quality and quantity. Continue Reading
Operationalizing Outbound Part 2: Building the List With a carefully curated list of companies to go after, 80% of the heavy lifting in outbound sales is done for you. Part 2 in our series shows you how to create this list. Continue Reading
Operationalizing Outbound Part 1: Capacity Planning In Part 1 of our Operationalizing Outbound Series, we show you how to lay the critical foundation for any successful outbound process: capacity planning. Continue Reading